Don Norman

Donald Norman is one of the most influential exponents of design. He is the director of The Design Lab at University of California, San Diego, wrote a number of books on design (The Design of Everyday Things) and is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science. He is also a co-founder and consultant with the Nielsen Norman Group.

Apple is destroying design.

Don Norman

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User Experience encompasses all aspects of the end-user’s interaction with the company, its services and its products.

Don Norman

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