George Lois

George Lois is an American graphic designer, art director and author. He is recognized for the covers he designed for Esquire magazine during 1960s. He also exhibited at the Museum of Modern Art and is considered one of the legends of twentieth century design.

In order to create good work, you spend your time on 1% Inspiration, 9% Perspiration and 90% Justification.

George Lois

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Creativity isn't really a creative act, is an act of discovery.

George Lois

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