Jeffrey Zeldman

Jeffrey Zeldman is the founder of Happy Cog design studios, cofounded An Event Apart and wrote Designing With Web Standards, published A Book Apart & A List Apart as well as host of The Big Web Show.

Content precedes design.
Design in the absence of content is not design, it's decoration.

Jeffrey Zeldman

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Don’t design to prove you’re clever.
Design to make the user think she is.

Jeffrey Zeldman

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90 percent of design is typography.
And the other 90 percent is whitespace.

Jeffrey Zeldman

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Style without purpose is noise.

Jeffrey Zeldman

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Speed is to today’s design what ornament was to yesterday’s.

Jeffrey Zeldman

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