Jim Collins

Jim Collins is a student and teacher of enduring great companies - how they grow, how they attain superior performance, and how good companies can become great companies. Having invested over a decade of research into the topic, Jim has authored or co-authored four books and worked for some of the best digital publications like Fortune, The Wall Street Journal, Business Week, Harvard Business Review, and Fast Company.

You don't need to be big to be great.

Jim Collins

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Good is the mortal enemy of great.

Jim Collins

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