Creative Director & Cofounder of Keezy, Pasquale D'Silva is an animator pushing boundaries when it comes to user interface and user experience.
Much time is spent pixel-fucking buttons, form styles, setting type, & getting those icons as sharp as a tack.
Static interfaces suck.
Animation is about designing with the dimension of time.
Designers love to sweat the details.
Good animation is invisible.
You shouldn’t notice that you’re looking at animation.