Wim Crouwel is one of the twentieth century's design icons. He designed some of the most iconic typefaces such as New Alphabet and Gridnik, taught at several renowned universities, curated many exhibitions and directed Boijmans Van Beuningen museum.
Creating order is typography.
The meaning is in the content of text, not in the typeface.
It should be clear,
it should be readable,
it should be straightforward.