Wim Crouwel

Wim Crouwel is one of the twentieth century's design icons. He designed some of the most iconic typefaces such as New Alphabet and Gridnik, taught at several renowned universities, curated many exhibitions and directed Boijmans Van Beuningen museum.

It should be clear,
it should be readable,
it should be straightforward.

Wim Crouwel

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The meaning is in the content of text, not in the typeface.

Wim Crouwel

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Creating order is typography.

Wim Crouwel

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