It should be clear,
it should be readable,
it should be straightforward.
Modernism is an attitude, is not a style.
Modernism is a discipline, is not a style.
Modernism is intelligent, is not a style.
We cannot change society, but we can make it better.
If you are a responsible designer you train yourself to be disciplined, and to stay away from trends.
Ugliness is the byproduct of ignorance.
Creating order is typography.
Every good designer doesn't use more than a few typefaces.