#Start Up

Standardization is crushing UX.

Cahill Puil

27
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I do believe that we are capable of discerning far more than we are capable of articulating.

Jonathan Ive

19
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Life’s too short to build something nobody wants.

Nikkel Blaase

27
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Our fascination with pixels is almost over.

Fabricio Teixeira

27
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The force to create a unicorn is strong in all of us.

Cahill Puil

32
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The comfort of old and the illusion of new.

Claudio Guglieri

24
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Material Design is design science.

Daniel Hollick

16
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Digital design always solves a problem, otherwise it would be pixel art.

Wouter de Bres

23
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A billion dollar company was never built off better button colors.

Intercom

32
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Usage is oxygen for ideas.

Intercom

26
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Don’t go for ‘WOW’, go for ‘of course’.

Wouter de Bres

36
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As long as you are making rich guys richer you are not disrupting the austerity, you are one of its top facilitators.

Bruce Sterling

15
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Simplicity isn’t necessarily sophistication, but rather comfort.

Crew

16
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Simple—the combination of beauty and function.

Crew

18
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The idea is your baby, it’s fragile and it needs you to protect it until it’s strong enough to survive other people attacks.

Tobias van Schneider

26
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Those who live by disruption, die by disruption.

Bruce Sterling

38
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Technology isn’t exciting—ideas are.

Héctor Ayuso

32
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Use simplistic styling to reduce cognitive load.

Wouter de Bres

18
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You don't need to be big to be great.

Jim Collins

19
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Your website should be so simple, a drunk person could use it.

Richard Littauer

35
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Sometimes the mythology/values of the internet feel willfully contrarian, and the ones who offer it are safe in ivory towers from the effect of that bad advice.

Frank Chimero

23
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Growth is what differentiates Snapchat from hipster coffee shops.

Intercom

22
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The best marketing is when you don’t know it’s marketing,

Crew

22
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User Experience encompasses all aspects of the end-user’s interaction with the company, its services and its products.

Don Norman

16
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The myth of the overnight success is just that, a myth.

Seth Godin

18
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My world is laden with bad tools, because my culture is simultaneously obsessed with productivity and novelty.

Frank Chimero

16
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A user interface is like a joke.
If you have to explain it, it’s not that good.

Startup Vitamins

49
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Think in products, not in features.

Nikkel Blaase

25
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Building New Features ≠ Creating More Value

Wouter de Bres

19
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Thrilling is fine.
Mattering is more important.

Seth Godin

18
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