Speed is to today’s design what ornament was to yesterday’s.
The secret of type is that it speaks.
What if the font in which that sentence is expressed influenced our perception of that truth somehow?
90 percent of design is typography.
And the other 90 percent is whitespace.
Culture impacts your preference for fonts.
Typefaces are a brand.
The reason why Arial is so ubiquitous is because it is so ubiquitous.
The meaning is in the content of text, not in the typeface.
Creating order is typography.
Typomania is incurable but not lethal.
Social skills are as important as being good at setting type.
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Ugliness is the byproduct of ignorance.
Type works like background music in the supermarket- you are not aware of it and that's why it works.
If you are a responsible designer you train yourself to be disciplined, and to stay away from trends.
Type is visible language.