What if the font in which that sentence is expressed influenced our perception of that truth somehow?
Typefaces are a brand.
Type works like background music in the supermarket- you are not aware of it and that's why it works.
The secret of type is that it speaks.
Type is visible language.
Creating order is typography.
The meaning is in the content of text, not in the typeface.
Social skills are as important as being good at setting type.
Typomania is incurable but not lethal.
If you are a responsible designer you train yourself to be disciplined, and to stay away from trends.
Speed is to today’s design what ornament was to yesterday’s.
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90 percent of design is typography.
And the other 90 percent is whitespace.
Ugliness is the byproduct of ignorance.
The reason why Arial is so ubiquitous is because it is so ubiquitous.
Culture impacts your preference for fonts.