You're either full of shit, full of ideas or full of shit ideas.
The force to create a unicorn is strong in all of us.
Complacency is the enemy of great work.
Speed is to today’s design what ornament was to yesterday’s.
A billion dollar company was never built off better button colors.
Don’t design to prove you’re clever.
Design to make the user think she is.
Your website should be so simple, a drunk person could use it.
Having enemies is a good thing.
It proves that you stood up for something sometime in your life.
UX design succeeds when you don’t even notice it.
Good ideas aren't always obvious.
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Design is capitalism.
People are rational creatures, and they don't make decisions based on data and research. They make their decisions based on good story telling.
Attention is the currency of the age.
The best marketing is when you don’t know it’s marketing,
Usage is oxygen for ideas.
Simple—the combination of beauty and function.
The only variable you will ever have any control over is your willingness to work hard.
Rushing into the unknown is exhilarating.
Tobias van Schneider
No UI is the New UI
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